Marketing Research – Basic Concept of Marketing Research

Marketing research is the systematic gathering, recording, and analyzing of information for guiding marketing decisions. A firm cannot implement the marketing concept without information about customer needs. Are customer’s lifestyles or preferences changing? Do some market segments still need to be reached? Who are the competitors? What product, price, distribution system, and promotional activities would […]

Marketing Promotion – Details and Explanation

The communication of positive, persuasive information about an organization or its products with the intent of directly or indirectly influencing exchanges is called promotion. Promotional messages can inform consumers about organizations and influence them to make a purchase or adopt special cause or belief. I will discuss- The role of promotion Promotional objectives Promotion mix […]

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