Category: Marketing

Marketers and Prospects: A marketer is someone who seeks a response attention, a purchase, a vote, a donation from another party, called the prospect. If two parties are seeking to sell something to each other, we call them both marketers. Marketers are skilled at stimulating demand for their products, but that’s limited view of what they do. Just as production and logistics professional are responsible for supply management, marketers are responsible for demand management. They seek to influence the level, timing, and composition of demand to meet the organization’s objectives.…

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What are products in Business? A product consists of all the tangible and intangible characteristics provided in an exchange between a seller and a buyer. People buy a product for the benefits and satisfaction it gives. A product’s characteristics include not only its physical aspects but also its function, brand name, image, packaging, warranty, and price, as well as the provider’s reputation and customer service policy. A product can be a good (an actual physical entity), a service, or an idea.  Sometimes a product is a blend of all three.…

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What is Promotion in Marketing? The communication of positive, persuasive information about an organization or its products with the intent of directly or indirectly influencing exchanges is called promotion. Promotion in Marketing is promotional messages can inform consumers about organizations and influence them to make a purchase or adopt special cause or belief. I will discuss- The role of promotion Promotional objectives Promotion mix Types of advertising Advertising media and campaign planning Publicity The role of Promotion in Marketing: The fourth element in the marketing mix, promotion supports product, pricing,…

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Core Concept of Marketing Management The core concept of marketing is a management philosophy stating that an organization should strive to satisfy the needs of consumers through a coordinated set of activities that also allows the organization to achieve its objectives. If we want to understand the core concept of marketing, we need to understand the following core set of concept. We will know about The Core Concept of Marketing Related: Needs, Wants, and Demands Target Markets, Positioning, and Segmentation Offerings and Brand Value and Satisfaction Marketing Channels Supply Chain…

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What is marketing in Business? Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitability”. The marketing concept is a management philosophy stating that an organization should strive to satisfy the needs of consumers through a coordinated set of activities that also allows the organization to achieve its objectives. Thus customer satisfaction is the major force underlying the marketing concept and driving the entire company. The marketing concept calls for all departments and all members to be committed…

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